Infobrim is a business intelligence platform whose identity rests on five traits: updated, easy, fast, trustworthy, and global. The mark is built from rising chart bars, the last of which becomes the first letter of the name, so the logo reads as a bar chart that sums up what the platform does: turning data into clear insight.
The identity uses three colors — deep navy, coral red, and sky blue — with Helvetica Neue LT Arabic in light, regular, and bold weights, and a custom arrow icon set. It extends to the website, business cards, letterhead, office signage, and the app icon.